§ L.6 · COOKIE POLICY
Cookie Policy
Last updated: 2026-04-29
Effective Date: 29 April 2026 Last Updated: 29 April 2026
What Cookies Are
Cookies are small text files placed on your device by websites you visit. They are widely used to make websites work, to make them work more efficiently, and to provide information to the site owners. We also use similar storage mechanisms, localStorage, sessionStorage, and pixels, and refer to them collectively as "cookies" in this policy.
Cookie Categories
Under the UK Privacy and Electronic Communications Regulations (PECR) and UK GDPR, cookies fall into two broad categories:
- Strictly necessary: required for the website to function (e.g. session continuity, security, load balancing). No consent is required for these.
- Non-essential: analytics, marketing, advertising, personalisation. These require your consent or a legitimate-interest assessment, and you have the right to opt out.
Cookies and Storage Currently Set on marathon360.co.uk
| Name / domain | Purpose | Category | Retention |
|---|---|---|---|
| _ga, ga* (analytics.google.com) | Google Analytics 4 measurement (Google tag) | Non-essential: analytics | Up to 2 years |
| _gid (analytics.google.com) | Google Analytics short-term session ID | Non-essential: analytics | 24 hours |
| gcl* | Google Ads conversion linker | Non-essential: advertising | 90 days |
| _fbp (facebook.com) | Meta Pixel (1228590869023425) browser identifier | Non-essential: advertising | 90 days |
| fr (facebook.com) | Meta advertising delivery and measurement | Non-essential: advertising | 90 days |
| GHL chat widget (*.leadconnectorhq.com) | Conversation continuity (only after you click the chat bubble) | Strictly necessary (post-click only) | Session + 30 days |
| marathon360_* (marathon360.co.uk) | localStorage flags for dismissals and preferences | Strictly necessary | Until browser storage cleared |
Why We Do Not Show a Cookie Banner
We have weighed the tracking we operate today against the requirements of UK PECR and UK GDPR and have made the following editorial decision: we do not show a one-time consent banner. The non-essential cookies listed above are loaded on every page view. We rely on the legitimate-interest basis for measurement, and we provide opt-out controls below.
How to Opt Out
You can prevent or remove the cookies above by any of the following methods:
- Browser controls: most browsers let you clear cookies and block future ones.
- Google Analytics opt-out: install the Google Analytics opt-out browser add-on.
- Meta advertising opt-out: manage your ad preferences at adssettings.google.com and facebook.com/adpreferences.
- Do Not Track / Global Privacy Control: we honour the Global Privacy Control (GPC) signal where browsers send it.
Changes to This Policy
We may update this policy when our cookie list changes or to reflect changes in law.
Contact
For questions about cookies or to exercise your data-subject rights, contact support@marathon360.co.uk.
See also the Privacy Policy for full disclosure of how Marathon 360 Ltd processes personal data.