MARATHON 360°

§ HOW IT WORKS

How a lead is prepared, and how to work it.

Every lead is profiled and spoken with before it reaches you. You pick up a conversation, not a cold number.

HOW A LEAD REACHES YOU

Four steps before a lead reaches you.

  1. 01

    Profile

    We research the investor before the first contact.

  2. 02

    Engage

    We hold a two-way conversation on the channel they use.

  3. 03

    Assess

    We record intent, budget and timeline as they share them.

  4. 04

    Release

    We pass the lead to you with the full conversation.

Conversations are AI-assisted and reviewed by our team, who decide when a lead is ready to release.

What comes with each lead.

Investor profile

Who they are and how they invest.

Asset preference

Property type and the areas they favour.

Budget

The range they have discussed with us.

Timeline

When they plan to move.

Priorities

Yield, location, lifestyle or privacy.

Conversation history

Everything they have said to us so far.

Detail varies by lead, depending on what each investor has shared.

META AD LEADS AND OUR LEADS

How the two kinds of lead differ.

Meta ad leadsMarathon 360° leads
Starting pointA tap on an ad formA profiled investor
Prior conversationNoneAlready under way
Known before contactForm answers onlyProfile, budget and timeline
IntentNot yet confirmedAssessed before release
Your first messageAn introductionA continuation

WORKING THE LEADS

What gives the best result.

  1. 01

    Reply quickly once a lead is released.

  2. 02

    Open with what the investor has already told us.

  3. 03

    Match your stock to their budget and preferred areas.

  4. 04

    Put an experienced colleague on each meeting.

  5. 05

    Follow up within 48 hours of every meeting.

IF WE BUILD AND RUN IT

Seven days to a live pipeline.

Day 1-2OnboardingYour markets, areas, stock and the leads you want.
Day 3-4Set-upCRM, enquiry forms and your WhatsApp route are prepared.
Day 5-6AI EmployeeReply rules, follow-up and reporting are configured.
Day 7LiveNew enquiries are answered, followed up and reported.
Week 2+You closeWe keep the pipeline moving while you handle the meetings.

QUESTIONS AGENTS ASK

Straight answers.

Where do your leads come from?

We research prime-property investors, start a conversation with them on the channel they use, and record what they tell us. A lead is released to you only after our team has assessed their intent, budget and timeline.

What comes with each lead?

The investor profile, the property type and areas they favour, their budget range, their timeline, what matters most to them, and the conversation they have had with us so far. Detail varies with what each investor has shared.

What if a lead is not right?

Not every conversation goes the way you hope, and that is normal in any market. If a lead turns out to be unqualified, not genuine, or does not recognise the conversation we had with them, tell us within 15 days of receiving it and we will replace it.

BOOK A CALL · 15 MINUTES

Pick a time. We will walk you through it.

Fifteen minutes with our team. We look at your market, show you what a qualified lead looks like, and tell you plainly whether we are a fit. You get an email confirmation straight away.