§ MARKET · THAILAND
Thailand agents need lead capture that can explain location, tenure, and viewing readiness without slowing the first response.
Phuket villa and Bangkok city demand, supported by clear routing and follow-up.
Built for agents managing international enquiries across time zones.
THE THAILAND MARKET · AS OF 13 OCTOBER 2026
| Figure | What it says | Source |
|---|---|---|
| 6,533 units | Condominium units transferred to foreign nationals in the first half of 2026, down 8.8% on the first half of 2025. Total value fell by 1.5%. | [1] |
| 27.7% lower | Fall in the value of Chinese condominium transfers. China is still the largest foreign group by value, mainly in Bangkok and Chonburi. | [1] |
| 75.9% higher | Rise in the value of Russian condominium transfers, concentrated in Phuket and Chonburi. | [1] |
| 16.2% lower | Fall in the value of Myanmar condominium transfers, which are mainly in Bangkok. | [1] |
| 49% | Most sources give this as the share of a condominium's saleable area that foreigners may own freehold. Sources differ on whether it applies per building or per project. | [2] |
The Real Estate Information Center reports that foreign condominium transfers fell in the first half of 2026, but the pattern underneath is uneven. Chinese demand has dropped sharply, Russian demand has risen strongly and Myanmar demand has fallen, and each group buys in different places. The Nation puts it as a market that is shifting rather than seeing a uniform decline. The Center also expects the wider housing market to contract slightly over 2026.
Russian purchases are concentrated in Phuket and Chonburi, which are tied to tourism, while Chinese and Myanmar purchases sit mainly in Bangkok and Chonburi. A Phuket agent and a Bangkok agent are therefore speaking to different investors, in different languages, with different questions. Phuket reports also point to supply rising faster than demand as large developers move in from Bangkok.
Foreigners cannot hold land freehold in Thailand. They can own condominium units freehold within the foreign quota, which sources put at 49% of a building's saleable area, and in popular Phuket developments the quota can fill. Villas are usually bought on a registered 30-year lease, and some sources warn that the renewal terms agents describe are not legally enforceable in the way they are presented. Investors should check the quota and the lease terms with a Thai lawyer before they pay.
International enquiries arrive across time zones, often while the agent is offline, and the first questions are about tenure, location and when a viewing is possible. A lead who has already explained what they own or want to own, and why, saves you the opening round of those questions.
We prepare leads for Phuket and Bangkok stock, profile and speak with each one before it reaches you, and hand over the conversation so you can pick it up. If you want ads and a funnel built and run for you, we scope that on a 15-minute call.
QUESTIONS AGENTS ASK ABOUT THAILAND
Yes, within limits. Foreigners can own condominium units freehold within the foreign quota, which sources put at 49% of a building's saleable area. They cannot hold land freehold, so villas are usually bought on a registered 30-year lease.
In the first half of 2026 China was still the largest foreign group by value, although its transfers fell 27.7%. Russian transfers rose 75.9% and Myanmar transfers fell 16.2%, according to the Real Estate Information Center.
Yes. Russian demand is concentrated in Phuket and Chonburi, while Chinese and Myanmar demand is mainly in Bangkok and Chonburi. The investors, languages and questions differ between the two.
Foreign condominium transfers were down 8.8% by number in the first half of 2026, and the Real Estate Information Center expects the housing market to contract slightly over the year. Russian demand is the main exception.
Yes. Each lead is released to one agent in your market only.
Figures are from the sources above as at 13 October 2026. Where sources disagree we say so. Nothing here is investment or legal advice.
HOW A LEAD REACHES YOU
We research the investor before the first contact.
We hold a two-way conversation on the channel they use.
We record intent, budget and timeline as they share them.
We pass the lead to you with the full conversation.
Conversations are AI-assisted and reviewed by our team, who decide when a lead is ready to release.
Who they are and how they invest.
Property type and the areas they favour.
The range they have discussed with us.
When they plan to move.
Yield, location, lifestyle or privacy.
Everything they have said to us so far.
Detail varies by lead, depending on what each investor has shared.
META AD LEADS AND OUR LEADS
| Meta ad leads | Marathon 360° leads | |
|---|---|---|
| Starting point | A tap on an ad form | A profiled investor |
| Prior conversation | None | Already under way |
| Known before contact | Form answers only | Profile, budget and timeline |
| Intent | Not yet confirmed | Assessed before release |
| Your first message | An introduction | A continuation |
NEXT STEP
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