MARATHON 360°

§ MARKET · UNITED ARAB EMIRATES

UAE and Dubai prime property leads, prepared before they reach you.

Agents in Dubai get better lead flow when capture, WhatsApp response, AI qualification, and follow-up are run as one desk.

What we see in United Arab Emirates.

Villa and off-plan demand across Dubai and Abu Dhabi, handled with fast response and clear routing.

Useful for agents who already have stock but need a sharper first-response layer.

THE UNITED ARAB EMIRATES MARKET · AS OF 13 OCTOBER 2026

The numbers behind the market.

FigureWhat it saysSource
38% fewerResidential sales in Q3 2026 against Q3 2025, by number. By value the fall was 47%.[1]
112,580Residential sales in the first nine months of 2026, down 23% on the same period of 2025.[1]
5% to 15%S&P Global Ratings' estimate of how far prices have fallen between the end of 2025 and September 2026, which it expects to be a gradual correction.[1]
About 7 in 10Residential sales in Q3 2026 that were off-plan (23,457 of 33,949 in one broker's count, 72% in another).[2]
22% / 17% / 14%Share of 2025 purchasers who were Indian, British and Chinese, from more than 150 countries. Consultant estimate, not an official register.[3]
About 80%Share of transactions paid in cash, according to the same Anarock report.[3]

A market in adjustment, not a stop.

Dubai sales fell sharply after regional tensions in the spring of 2026, and the quarter to September was still well below a year earlier. Sources disagree on how deep the correction is. S&P Global Ratings puts the price fall at 5% to 15% and expects it to be gradual, while Anarock calls the drop largely sentiment-driven. Both agree on the practical point: fewer investors are enquiring, and those who do are more careful. For an agent with stock, that makes the first reply and the quality of the conversation matter more than the number of enquiries.

Who is investing.

Dubai Land Department publishes foreign, GCC and Arab totals, not individual nationalities, so nationality shares come from consultancies. Anarock's estimate for 2025 has Indian investors first, British second and Chinese third, with Saudi and Russian investors behind them. Leads from these groups arrive in different languages and with different questions about residency, financing and handover. We prepare the lead in the investor's language, so your first call starts from what they have already said.

Off-plan leads, so escrow is the first question.

Roughly seven in ten residential sales are off-plan. Under Dubai Law No. 8 of 2007, a developer selling off-plan must hold the project's money in an escrow account at a bank accredited by Dubai Land Department, restricted to construction and project costs. Investors ask about it early, along with the developer's record and the payment plan. A good lead arrives already knowing which of these they care about.

Residency is part of the decision.

The UAE Golden Residency is open to property investors who hold property worth at least two million dirhams in their own name, including off-plan units bought from an approved developer. Official sources differ on the length of the residency, so we leave it out and let your investor confirm it with the Federal Authority for Identity, Citizenship, Customs and Port Security before they commit.

Advertising rules that apply to you.

Any advert for a Dubai property, on any channel including social media, needs a Trakheesi permit from the Real Estate Regulatory Agency first, tied to the owner's written authorisation. Fines for advertising without one are reported at up to fifty thousand dirhams. The permit belongs to you as the licensed agent, so any campaign we build for you uses your permits, and we check the current rules with Dubai Land Department before anything goes live.

What we do in the UAE.

We prepare leads for villa, apartment and off-plan stock across Dubai and Abu Dhabi, profile and speak with each one before it reaches you, and hand over the conversation so you can pick it up. If you want ads and a funnel built and run for you, we scope that on a 15-minute call.

QUESTIONS AGENTS ASK ABOUT UNITED ARAB EMIRATES

Straight answers.

Is it still worth advertising in Dubai after the 2026 slowdown?

Volumes are down on last year, with Q3 2026 residential sales 38% lower by number. With fewer enquiries, each one is worth more, so response speed and qualification count for more. Anarock describes the fall as largely sentiment-driven, while S&P expects a gradual price correction. Treat both as estimates.

Which nationalities invest most in Dubai property?

Anarock's estimate for 2025 puts Indian investors first at 22%, British second at 17% and Chinese third at 14%, from more than 150 countries. Dubai Land Department does not publish nationality shares, so these are consultant figures.

Do I need a permit to advertise a Dubai property?

Yes. A Trakheesi permit from the Real Estate Regulatory Agency is needed before a property advert goes live on any channel, including social media. It requires the owner's written authorisation and the advert must match the property.

What protects an investor who buys off-plan in Dubai?

Dubai Law No. 8 of 2007 requires developers to pay off-plan purchase money into a project escrow account at a bank accredited by Dubai Land Department, with the funds restricted to construction and project financing.

What property value qualifies for the UAE Golden Residency?

Property worth at least two million dirhams, registered in the investor's name. A loan from an approved local bank is allowed, and off-plan units from an approved developer count. Confirm the current terms with the Federal Authority for Identity, Citizenship, Customs and Port Security.

Do you cover Abu Dhabi as well as Dubai?

Yes. We prepare leads for both emirates and match them to the areas and stock you sell.

Sources.

  1. Cavendish Maxwell Q3 2026 report and S&P Global Ratings, as reported by The National on 7 October 2026 (via Streamline Feed)
  2. Springfield Properties Q3 2026 market report, published on Zawya
  3. Anarock H1 2026 report, as reported by Khaleej Times on 19 July 2026
  4. Dubai Land Department: Frequently Asked Questions (escrow, registration fee)
  5. Federal Authority for Identity, Citizenship, Customs and Port Security: Golden Residency Guide
  6. Gulf Business: Dubai introduces new rule for property advertisements

Figures are from the sources above as at 13 October 2026. Where sources disagree we say so. Nothing here is investment or legal advice.

HOW A LEAD REACHES YOU

Four steps before a lead reaches you.

  1. 01

    Profile

    We research the investor before the first contact.

  2. 02

    Engage

    We hold a two-way conversation on the channel they use.

  3. 03

    Assess

    We record intent, budget and timeline as they share them.

  4. 04

    Release

    We pass the lead to you with the full conversation.

Conversations are AI-assisted and reviewed by our team, who decide when a lead is ready to release.

What comes with each lead.

Investor profile

Who they are and how they invest.

Asset preference

Property type and the areas they favour.

Budget

The range they have discussed with us.

Timeline

When they plan to move.

Priorities

Yield, location, lifestyle or privacy.

Conversation history

Everything they have said to us so far.

Detail varies by lead, depending on what each investor has shared.

META AD LEADS AND OUR LEADS

How the two kinds of lead differ.

Meta ad leadsMarathon 360° leads
Starting pointA tap on an ad formA profiled investor
Prior conversationNoneAlready under way
Known before contactForm answers onlyProfile, budget and timeline
IntentNot yet confirmedAssessed before release
Your first messageAn introductionA continuation

NEXT STEP

See a United Arab Emirates lead before you commit.

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